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Defining what gets built and why.
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Product professionals are the connective tissue between customer needs, business strategy, and technical execution. They define requirements, prioritize backlogs, facilitate delivery, and ensure teams are building the right things in the right way. The field spans strategic PMs shaping multi-year roadmaps to operational Product Owners managing sprint-by-sprint delivery.
Highlighted pills — primary tools most commonly listed in job descriptions for this discipline.
Product Manager and Product Owner are often used interchangeably but differ in scope. PMs own strategy and vision; POs are closer to execution and backlog management. In SAFe organizations, a Product Manager may manage multiple Product Owners. Clarify the operating model before sourcing.